From Centifolia to Centisophia
Two years ago I participated in the making of an event called Centifolia (scheduled late Oct. 2011). This event gathered players in the perfumes & cosmetics industry in the city of Grasse, South of France, known as the world capital of perfume. What did I do in such an event, and what interest should I have in this sector of the economy? First, my co-creative partners and I had 100% freedom to design the event in order to increase its collective intelligence. Second, the perfumes & cosmetics sector, that many people consider as superficial and useless, occupies in reality an important place in our everyday life, and in the economy in general. Indeed, viral ideas and collective intelligence actions can potentially provoke an inspiring and leveraging wave,...
Read More15 days until Centifolia 2011
For our friends who may not yet know, Fernanda and I are investing a lot of time, effort, and love in Centifolia 2011, a congress that will bring together players from the perfumery and cosmetics industries October 19-21 in Grasse, the perfume capital of the world. Gosh, what could we possibly be doing at such an event? We are setting up collective intelligence springboards to help the perfume/cosmetics industries change. What’s the objective? The “perfect product.” The methodology? Beauty, Goodness, and Truth. I won’t repeat here everything that is already spelled out on the site. We also created a Facebook group: “From Cosmetics to Cosmethics.” Centifolia is an event unlike any other of its kind. First, participants will hear high-quality “Ninja Speakers” who...
Read MoreCentifolia 2011 — The best keynote Ninjas for the True, the Good and the Beautiful
For Centifolia 2011, we are selecting a panel of 10 world-class keynote speakers who will inspire most of the decision makers in the perfume and cosmetics industry. Their talk will be in a TED format: sharp, short, concise, mind blowing, and very very very viral. Please read all details below, and if you want to be part of the journey, please contact me. This is going to be fun and challenging! So, what’s so special about the Centifolia 2011 event? We want to help decision makers in the perfume/cosmetics industry see that making a “perfect product” is possible. What is a perfect product? A product that is True, Good and Beautiful. It is True, because it does what it says it does It is Good, because it serves everyone as well as our planet...
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